The Notorious B.I.G. Comes Back To Life In ‘The Brook’ Digital Metaverse
The Notorious B.I.G. estate dropped a major metaverse announcement on Christopher Wallace’s (Biggie’s) would-be 50th birthday on Saturday, May 21.
Biggie fans can enjoy The Notorious B.I.G. on Web3 via a hyperrealistic model of his likeness in a new metaverse activation called “The Brook.” Fans can register to be the first alerted to when they can enter this unique world.
The teaser of the Brook below features the voice of Mark Pitts, who managed Biggie in life and worked with the teams at Surreal, Zoan and Willingie to give an authentic voice to the creative direction of the metaverse.
“Being born and raised in Brooklyn, I wanted it to feel as close to the Brooklyn that helped raise me. The hyperrealism is authentic to that experience. As we expand, we will use that same authenticity in other cities,” said Pitts.
“Technology continues to create opportunities that are beyond one’s imagination and I’m excited that we are stepping into the future with a beautiful rendition of a hyperrealistic avatar of my son Christopher and I’m thankful for our wonderful team of creative partners for their work to deliver Biggie into new media for his fans to enjoy,” said Biggie’s mother Voletta Wallace.
READ MORE: Biggie Would’ve Turned 50 on May 21, New York City Celebrates
The late great cultural icon was born Christopher Wallace in Brooklyn, New York. The Brook, by definition, is a small stream or river that flows into other rivers that eventually flows into the ocean. The Brook is also a reference to the four-time Grammy nominee’s hometown and will be realized as a metaverse activation of hip-hop culture, lifestyle, music, entertainment, sports and fashion.
According to the release, the platform will encompass an immersive digital space, giving users the opportunity to experience and explore virtual worlds, buy tickets to and attend virtual concerts, purchase virtual and physical merchandise, buy virtual real estate, and buy, sell and trade NFTs. The platform will launch with The Notorious B.I.G. and then spread to other activations and talent.
The project, developed in partnership with ZOAN, Surreal Events, and Hyperreal, is tied to his hometown in Brooklyn, to deliver Biggie into a new media for his fans and give provide a new platform to experience the culture of Hip-Hop.
Watch the trailer below. Share your thoughts with us on social media.